Using Online Platforms to Boost Customer Base

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Posted in Inspiration on 11 June 2020 0 comment

Growing a great customer base is vital in any enterprise if you wish to see your sales skyrocketing. The digital era has revolutionized everything, including how we do our shopping. In most cases, you will look into a particular company’s website to make up your mind on what to purchase. As an entrepreneur, you need to remain informed on any new marketing trend to gain a competitive edge. Here are several ways in which you can generate traffic into your venture.

Updating Your Website

Just like the digital world keeps on changing, you need to make sure your website is updated and working correctly. It’s vital to do a thorough check on each page for issues such as poor images, wrong formatting, incorrect user information, broken links, and outdated website themes and content. Make all the necessary changes and adequately organize all pages so that clients get a strong impression of your business.

Use the right keywords to achieve a higher ranking on search engines to make your website visible to existing and potential customers. Check your site’s main keywords based on what you sell or new events in your firm, such as mattress sales 4th of July. If any has lost popularity, look for better alternatives. Your target audience will easily find your site when trying to search on the internet.

Don’t forget to create new content so that clients can relate to what you currently have in stock. Provide high-quality and engaging information that will readers want more from your site. You can add videos to supplement textual content and update the contact section.

Consistently do background research on your competitors to improve various areas. Make a comparison to your site to see whether there is anything you’ve left out. Check on their data to help you gauge on traffic difference between the two websites.

Don’t forget to ask for feedback from your target audience to know what they think about your site. You may have spent a lot of time working on your website, but your clients are the best placed to identify any errors. Inquire about what they like and any problems that they encounter while on your site. Ask them if they are specific content and feature that they have found to be more beneficial.

Here are several benefits of updating your website:

  • It helps to attract to right clients

  • It generates more excellent sales opportunities

  • It creates greater business exposure

  • It sheds light on people’s buying habits

  • To keep clients informed

Keep Current on Social Media Platforms

In the digital era, your online presence on various social media platforms is among the best ways to grow your business. Depending on your target audience, determine the platform they mostly use from Facebook, Twitter to Instagram. Please create a profile that will communicate to many of your clients so that they can discover new products on your site.

Add some informative and factual information in line with your business to position yourself as an industry expert. You will need to stay updated with current developments to make your clients feel excited and interested to learn more about your offer.

You can also use Social media as a source of lead generation. Monitor relevant hashtags and use the appropriate keywords to boost the visibility of your platform. Depending on the platform you decide to use, engage your customers directly with like, comment, follow, or repost. It will give you the necessary data on who is interested in particular products.

Ensure you actively engage with people that visit every platform. Don’t overlook any opportunity, although you are not sure of a legitimate prospect. Keep monitoring those who are progressive on every post.

Add some buy buttons on your pages for customers to make direct purchases as they read through the content. Also, offer them discounts on specific items to only those following you on social media.

An excellent social media platform will help your company in various ways such as:

  • Creating a brand

  • Increased traffic

  • Boost customer loyalty

  • Helps to promote your products and services

With the changing times, you need to stay up to date with any new meeting trend that can help your business stay afloat. This guide will help you through creating an active website and social media platforms that will help generate customer leads.

 

 

Posted by Zen on 11 June 2020 • 1,855 visits 0 comment


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