You can use the following tags in your formats:<br />

<div style="padding:8px;line-height:20px;">
<code>{name}</code> - Name of the theme (based on style.css)<br />
<code>{desc}</code> - Description of the theme (based on style.css)<br />
<code>{themeurl}</code> - Theme URI (based on style.css)<br />
<code>{author}</code> - Author name (based on style.css)<br />
<code>{version}</code> - version number of the theme (based on style.css)<br />
<code>{folder}</code> - Folder name of the theme<br />
<code>{demo}</code> - URL to preview the theme (?themedemo=xxx)<br />
<code>{hits}</code> - Total no. of previews<br />
<code>{screenshot}</code> - URL to theme's screenshot file<br />
<code>{infopage}</code> - URL to the theme's info page (if exist)<br />
<code>{downloadpage}</code> - URL to the theme's download page (if exist)<br />
<code>{buypage}</code> - URL to the page to buy the theme (if exist)<br />
</div>